The software you use could make or break your business. Businesses who fail often do so because they’re using the wrong tools, aren’t using any, or are using them the wrong way.

The most tragic is when businesses get stuck in their ways and refuse to change. This is a sure-fire recipe for disaster, and you can’t afford to be complacent these days. If you aren’t using the right tools, you can rest assured that your competitors are and will be able to run a more efficient operation as a result. Here are four crucial pieces of software new businesses should be using.

Accounting Software

If you’re just getting started, then you probably don’t have an in-house accountant. You might not have one on a retainer either for a number of reasons.

If that’s thecase, you will have no choice but to use accounting software. It will allow you to keep track of things such as accounts receivables but also get a snapshot of your finances and budget better. This will help you have a better grasp of your cash flow and make adjustments when needed. You’ll also have a better idea of whether you can afford major expenses or add more people to your team.

If you want a list of the best accounting software out there, advancepointcap.com has a useful review of several options available on the market right now.

CRM

You also need to get yourself a nice CRM that will allow you to manage customer interactions better. This way, you’ll get a repository of every rapport you had with them and will be able to offer personalized services. Showing that you know your customer will go a long way in establishing trust and loyalty and will make things easier for you and your team.

Project Management Platform

We also suggest that you invest in a project management platform. If you’re operating remotely, you cannot manage things the old-school way anymore. You have tools today that allow you to see what everyone on your team is doing without having to micromanage everything.

Most of these are cloud-based, meaning that you and anyone else will be able to keep tabs on work in progress. You could even add tasks to the backlog and have them fed automatically into the pipeline as soon as a task is finished. This will supercharge your business’s productivity and also allow you to monitor and improve your processes.

Web Analytics and Email Marketing Software

You also need to keep tabs on your online real estate and see how it performs. For this, you need to use analytics tools that will allow you to know how different pages are performing and which of your efforts are leading to sales. You also need to embrace email marketing if you haven’t already. It’s extremely cost-efficient and will allow you to build loyalty with minimal costs and efforts.

These are all examples of software all new businesses should consider using. They can improve your business in so many ways, and don’t cost much to buy and implement.